The Kit contains the essentials for helping your organization assess its alignment on these issues, including a self-guided executive workshop.
During due-diligence or high-level integration planning, The Kit helps you evaluate marketing-related areas that will be critical to integration and to achieving synergy targets.
The deal is done—the clock is ticking. Synergy goals must be hit. The Kit can help you streamline and accelerate your planning by highlighting areas of misalignment among leadership of the newly combined company.
Integration is underway, and not going well. Most mergers do fail, after all. This workshop can act as a diagnostic, to help all key players see and come together around previously unanticipated, unappreciated or underfunded issues, setting the stage for course correction while there is still time.
Avenue is a marketing strategy and activation firm with unusually deep expertise in helping mid-sized B2B firms change and grow during mergers and acquisitions Through strategy development, creative communications, and hands-on training, we help merging B2B organizations align cultures, rally employees, unify sales forces and reassure customers.
“Avenue’s approach to launching the Tork brand into North America disrupted the status quo of our industry, galvanized our organization and helped us accelerate our goals in a critical market.”
President, SCA Americas
“We’re seeing more leads and more interest in our work. Customers now understand what we can do for them.”
“Avenue not only brought creativity, ingenuity and careful thought to the rebranding of the combined entity of Corn Products International and National Starch into Ingredion, but the work they did helped our employees, customers, investors and other stakeholders better understand our mission, vision, and future focus.”
Former Director of Corporate Communications, Corn Products